Posts tagged zimmtern

3 Things I Learned At a Pitch the Media Event

By: Jordyn Miller 

Recently, the Public Relations Professionals of Long Island (PRPLI) held its annual Meet and Pitch the Media event at the Hilton in Melville. This evening gives public relations professionals the opportunity to not only meet local Long Island media, but to also pitch their stories in person and receive constructive feedback on the spot. As an intern, pitching in person for the first time was extremely nerve-wracking, but Meet and Pitch the Media night was an incredible learning experience. Here are three things I learned just at this one event.

  1. Have confidence in your pitch!

While I was sitting at my table anticipating giving the pitch, I was anxious. I wondered what my criticisms would be, and the fact that I was the youngest professional there did not help. However, once I decided to stand up and volunteer myself for my pitch, I decided to not let my nerves overshadow my delivery. I confidently read the pitch, made eye contact with the panel, and finished the pitch in my allotted amount of time. The panel was extremely receptive, and they only had helpful comments about the pitch. They told me what they liked and what they would tweak, but at no point did I feel like my pitch was not good enough. Confidence really does make a difference.

  1. Don’t wait for someone to introduce you—do it yourself!

After the dinner concluded, all of the professionals in the room had the opportunity to speak to the media. My coworker who attended the event with me encouraged me to introduce myself to the media professionals and follow up on my pitch. It is important to remember to try to find something unique or something you have in common to begin the conversation. This helps sway the awkwardness while also making yourself memorable in their minds. Confidence is definitely applicable in this case as well.

  1. Take advantage of these opportunities!

Throughout my time at Zimmerman/Edelson, I have had multiple opportunities to meet media and network with other professionals. All of these events have made me eager to start my career in public relations, as well as reassured me that I will have a successful future. This PRPLI Meet and Pitch the Media event just reinforced the importance of these opportunities for me, and reminded me to never stop asking to tag along to events or gain any possible experience that I can.

prpli

The PRPLI panel at the Meet and Pitch the Media event

The Importance of Confidence in Public Relations

By: Jordyn Miller 

My second PRSSA networking dinner was a much less stressful event than the first.

My second PRSSA networking dinner was a much less stressful event than the first.

When I walked into my first ever networking dinner, I was completely overwhelmed. As any student would, I looked around at all of the professionals in the room and thought to myself “What am I doing here?” I was only a sophomore, barely knowledgeable from my one public relations class, and I could not imagine myself speaking to the professionals while all of these older and more experienced students would be sitting right beside me. Thankfully, one of my senior friends came up to me (I looked incredibly nervous) and he told me to just be confident. He said confidence is what stands out the most to anyone when you are speaking.

During the dinner, I slowly became more comfortable. I began to ask questions to the professionals sitting at my table, and the more questions I asked, the more confident I seemed. I soon realized that confidence can be created, and this is an important skill to have in any communications field. While I was still very nervous, I forced myself to speak and ask these questions to prove to the professionals I was speaking to that I am capable of confidently speaking to those I do not know.

This skill also came into play while I was interviewing for internships. Rather than timidly introducing myself to the interviewer and showing that I was nervous, I chose to confidently smile, shake the hand of the interview and introduce myself. This initial confidence will leave a wonderful impression of you on the interviewer, as they will be pleasantly surprised to see how prepared you are for the interview.

On my first day at Zimmerman/Edelson, I adopted this same concept. I walked into the office, and rather than show how overly nervous I was, I tried to introduce myself to everyone. I made myself known by speaking at the first staff meeting, participating in office conversations. I am not sure my Zimmtern experience would have been the same had I acted differently on my first day.

This confidence mentality has helped me when answering phones, sending my drafts to coworkers for the first time, meeting clients at events and just feeling like a part of the Zimmerman/Edelson team. I am confident that this will continue to benefit me throughout my public relations career.

The Traits needed to be A Public Relations Pro and an Effective Traveler

By Courtney Reilly

During my time at Zimmerman/Edelson, Inc. I gained an immense amount of knowledge about public relations. As someone who loves to travel and is hoping to one day work in international PR, one of the most important things I learned from this internship is that there are specific characteristics that one must possess to be both an effective traveler and a successful PR professional. Here are 7 of them:

1) Be Flexible: As most people know, traveling doesn’t always go as planned. The same goes for public relations. As easy as it is for a flight to be delayed, a new technology or PR technique can be introduced. Therefore, you must be ready for anything and be prepared to adapt for your client or travel itinerary.

2) Strategize: Would you jump on a plane without researching your destination or choosing a place to stay? If you would, you are by far more spontaneous than me. Research is crucial for both travel and public relations. Making plans and setting goals for the campaign you are implementing are just as important as creating a vision of what you wish to accomplish during your trip.

3) Practice Patience: Patience is a necessary evil, and it’s a trait that I personally struggle with. I’ve learned that the art of patience is needed as a traveler and in the PR world. Results don’t happen instantaneously like we would like them to. Whether its not hearing back from a publication you pitched a story to, or having to wait in a line for a local attraction, patience is key.

4) Seize Opportunities: Like they say, “carpe diem.” If you see an opportunity arise, do what you can to take advantage of it. Whether that is a business opportunity to obtain a new client, or having the chance to do an adventurous activity while traveling, do it.

5) Willingness to Learn: There is a need to keep an open mind while traveling just as there is a need to be open to learning new things in PR. While traveling, you may come across different cultures, languages and customs. As a visitor, you must approach this with the desire to learn about the societal norms, not ignore them. The same idea applies to public relations. Instead of ignoring criticism, you should embrace it and use it as an opportunity to learn something new.

6) Network: In PR, connections are a big deal. By networking with people within your industry, or even within other industries, they just might be the contact you need when you’re in your next PR jam. Now when it comes to traveling, take time and speak with the locals. Linking up with people from the area can point you to the big highlight of your trip that your guidebook forgot to mention.

7) Honesty: Public relation professionals are often given the adoring names of “spin doctors,” “flacks” and “truth-twisters.” But, PR practitioners focus heavily on making ethical choices. We understand that being honest with clients and the media can save the reputation of a company and our profession as a whole. Honesty while traveling will most likely be beneficial to you as well. Whether it’s admitting you are lost and asking for directions or correcting the waitress for undercharging you during lunch, you know it is the right thing to do.

Overall, being an intern at Zimmerman/Edelson, Inc. has taught me that one must possess certain traits to be successful in PR. I personally hope to use this information as I continue my journey in both public relations and travel. If you are debating whether or not to take on an internship, I recommend you do it. What you take away from it will not only prepare you professionally, but it can help you in other aspects of your life.

The First Day for a #Zimmtern: Part Two

By Greg Stengel

After finding out I was headed to the New York American Water Press Conference featuring Senator Chuck Schumer on my first day, the feelings of both excitement and diving into the unknown had doubled. I found myself, an intern on his first day, in a room full of media, elected officials and Long Island water industry representatives. As the press conference began, I found myself learning more than one priceless lesson in public relations.

From the moment I pulled into the parking lot the learning experience had begun. I was starting to learn that for a press conference, and for any in-person or on-camera statement, the message is almost equally as important as how you present the message. First off, the press conference was being held at Massapequa Water District Well 9, which was an iconic location for a press conference on Long Island’s water industry. In addition, it served as a great backdrop for the conference; when talking about water on Long Island, it adds legitimacy when you are speaking at a well that provides water for the area.

As the conference continued, several more lessons would reveal themselves. As Senator Schumer spoke, he and the two water industry representatives wanted to make a point how safe the water on Long Island is to drink: They each drank a glass of water and showed that they truly believed in what they were saying, that the water really is safe for everyone to drink. It added both a visual and emotional effect to the press conference, which I think really helped them convey their message.

The final lesson I learned from attending this press conference was that the use of visuals is key to making sure your audience comprehends the message you are trying to get across. The entire time the senator and water representatives were speaking they had a large map in the background. The speakers would periodically reference this map and show it to the cameras, physically displaying locations and reinforcing their point to the audience in a more clear way through the use of a visual reference.

From not knowing if I was even going to be able to make it into my first day at Zimmerman/Edelson, Inc. because of the snow storm, to attending a press conference with Senator Schumer just a few hours later, it’s possible that my first day experience will go down as one of the most exciting and interesting first days in the history of the Zimmtern program.

Looking back it will all be worth it knowing that in such a short time I took away several valuable lessons in public relations that I will without a doubt carry with me for the rest of my career.

Roberto Muñoz

College: Hofstra University, ‘16
After Z/E: Avior Executive Search

Zimmerman/EdelsonRoberto Muñoz was a fantastic experience. They allow for the interns to be very hands on with the tasks they are given and actually learn from it. The people at Z/E were also extremely helpful and always looking out for you, which is always essential when you’re learning how things work. Between the great atmosphere in the office and the hands on work we were given, it made for a great internship to learn how the industry works and to learn many valuable lessons.  I would most definitely recommend interning at Zimmerman/Edelson.