Posts tagged zimmedu

3 Things I Learned At a Pitch the Media Event

By: Jordyn Miller 

Recently, the Public Relations Professionals of Long Island (PRPLI) held its annual Meet and Pitch the Media event at the Hilton in Melville. This evening gives public relations professionals the opportunity to not only meet local Long Island media, but to also pitch their stories in person and receive constructive feedback on the spot. As an intern, pitching in person for the first time was extremely nerve-wracking, but Meet and Pitch the Media night was an incredible learning experience. Here are three things I learned just at this one event.

  1. Have confidence in your pitch!

While I was sitting at my table anticipating giving the pitch, I was anxious. I wondered what my criticisms would be, and the fact that I was the youngest professional there did not help. However, once I decided to stand up and volunteer myself for my pitch, I decided to not let my nerves overshadow my delivery. I confidently read the pitch, made eye contact with the panel, and finished the pitch in my allotted amount of time. The panel was extremely receptive, and they only had helpful comments about the pitch. They told me what they liked and what they would tweak, but at no point did I feel like my pitch was not good enough. Confidence really does make a difference.

  1. Don’t wait for someone to introduce you—do it yourself!

After the dinner concluded, all of the professionals in the room had the opportunity to speak to the media. My coworker who attended the event with me encouraged me to introduce myself to the media professionals and follow up on my pitch. It is important to remember to try to find something unique or something you have in common to begin the conversation. This helps sway the awkwardness while also making yourself memorable in their minds. Confidence is definitely applicable in this case as well.

  1. Take advantage of these opportunities!

Throughout my time at Zimmerman/Edelson, I have had multiple opportunities to meet media and network with other professionals. All of these events have made me eager to start my career in public relations, as well as reassured me that I will have a successful future. This PRPLI Meet and Pitch the Media event just reinforced the importance of these opportunities for me, and reminded me to never stop asking to tag along to events or gain any possible experience that I can.

prpli

The PRPLI panel at the Meet and Pitch the Media event

The Importance of Confidence in Public Relations

By: Jordyn Miller 

My second PRSSA networking dinner was a much less stressful event than the first.

My second PRSSA networking dinner was a much less stressful event than the first.

When I walked into my first ever networking dinner, I was completely overwhelmed. As any student would, I looked around at all of the professionals in the room and thought to myself “What am I doing here?” I was only a sophomore, barely knowledgeable from my one public relations class, and I could not imagine myself speaking to the professionals while all of these older and more experienced students would be sitting right beside me. Thankfully, one of my senior friends came up to me (I looked incredibly nervous) and he told me to just be confident. He said confidence is what stands out the most to anyone when you are speaking.

During the dinner, I slowly became more comfortable. I began to ask questions to the professionals sitting at my table, and the more questions I asked, the more confident I seemed. I soon realized that confidence can be created, and this is an important skill to have in any communications field. While I was still very nervous, I forced myself to speak and ask these questions to prove to the professionals I was speaking to that I am capable of confidently speaking to those I do not know.

This skill also came into play while I was interviewing for internships. Rather than timidly introducing myself to the interviewer and showing that I was nervous, I chose to confidently smile, shake the hand of the interview and introduce myself. This initial confidence will leave a wonderful impression of you on the interviewer, as they will be pleasantly surprised to see how prepared you are for the interview.

On my first day at Zimmerman/Edelson, I adopted this same concept. I walked into the office, and rather than show how overly nervous I was, I tried to introduce myself to everyone. I made myself known by speaking at the first staff meeting, participating in office conversations. I am not sure my Zimmtern experience would have been the same had I acted differently on my first day.

This confidence mentality has helped me when answering phones, sending my drafts to coworkers for the first time, meeting clients at events and just feeling like a part of the Zimmerman/Edelson team. I am confident that this will continue to benefit me throughout my public relations career.

My First Week With #ZimmEdU

By Haylee Pollack

Starting a new job or internship can be stressful. You don’t know what to expect, and you don’t know if it will be worth your time and effort. But after finishing my first week at the firm, I have already taken away so much from this position. Here are five things I learned in my first week as a #Zimmtern in the ZimmEdU program:

1) Writing a press release

Sure, we’ve written a press release or two in my PR classes, but never to this extent. During my first few days as a #Zimmtern, I wrote four press releases for real clients. I learned how to format it correctly for the company and what needed to be included in every release (never forget a quote and the boilerplate). I already see a difference in my writing style, and I can thank this internship for giving me the opportunity to write a real press release and receive immediate feedback to help me grow.

2) Answering the phone and calling the media

Not going to lie: Talking on the phone stresses me out. As a millennial, I prefer texting and emailing. However, in public relations, communication over the phone is essential. During my first week as a #Zimmtern, I learned how to answer phones, what to say, what information I needed to get from the caller, and how to then transfer the call to the correct Zimmerman/Edelson Inc. employee. I learned how to communicate with the media and how to best represent our clients. I have to admit, I still need to work on this skill, but it’s only the first week, and I am confident that the rest of the summer will give me the time and experience to do so.

3) Writing photo captions

In just the past three days I have written countless photo captions. I did this in school a little bit, but not for real clients—or even with real pictures. As a #Zimmtern, I have an opportunity to write photo captions with real people and actual information, which is an experience I wouldn’t have gotten if I did not take on this internship. Z/E employees taught me the correct way to format a photo caption, including how to write the headline and subhead and how to attribute photos.

4) The Zimmerman/Edelson Inc. clipping process

On my second day as a #Zimmtern, I was taught all about the clipping process at the firm. This included how to work the scanner, cut out articles from newspapers and file clips. My favorite part about this lesson was the woman who taught it, Lynn. She really gave us insight into how much this internship can help us in the future, and she even told us more about herself. This definitely took made me feel more at ease on my second day. Thank you Lynn for giving us this lesson.

5) Communication with others

On my first day as a #Zimmtern, I wasn’t sure how to approach other employees to ask if they needed help with anything—I didn’t know if I should email, message, etc. I found that any method is fine, since everyone in the office is so nice, friendly and willing to help you grow. I started off by helping Jill, but by day three I had helped almost everyone on the first floor with a photo caption, press release, phone call or other task. The main thing I learned from this was that I shouldn’t be shy, and that having more work to do makes the day go by faster and makes the experience much more enjoyable. Always ask people if they need help. And if nobody does… read Newsday.

If you are debating whether to pursue an internship in PR—such as one with the ZimmEd U program—I recommend you do. It will be worth your time and will only be beneficial to you in the future.

The First Day for a #Zimmtern: Part Two

By Greg Stengel

After finding out I was headed to the New York American Water Press Conference featuring Senator Chuck Schumer on my first day, the feelings of both excitement and diving into the unknown had doubled. I found myself, an intern on his first day, in a room full of media, elected officials and Long Island water industry representatives. As the press conference began, I found myself learning more than one priceless lesson in public relations.

From the moment I pulled into the parking lot the learning experience had begun. I was starting to learn that for a press conference, and for any in-person or on-camera statement, the message is almost equally as important as how you present the message. First off, the press conference was being held at Massapequa Water District Well 9, which was an iconic location for a press conference on Long Island’s water industry. In addition, it served as a great backdrop for the conference; when talking about water on Long Island, it adds legitimacy when you are speaking at a well that provides water for the area.

As the conference continued, several more lessons would reveal themselves. As Senator Schumer spoke, he and the two water industry representatives wanted to make a point how safe the water on Long Island is to drink: They each drank a glass of water and showed that they truly believed in what they were saying, that the water really is safe for everyone to drink. It added both a visual and emotional effect to the press conference, which I think really helped them convey their message.

The final lesson I learned from attending this press conference was that the use of visuals is key to making sure your audience comprehends the message you are trying to get across. The entire time the senator and water representatives were speaking they had a large map in the background. The speakers would periodically reference this map and show it to the cameras, physically displaying locations and reinforcing their point to the audience in a more clear way through the use of a visual reference.

From not knowing if I was even going to be able to make it into my first day at Zimmerman/Edelson, Inc. because of the snow storm, to attending a press conference with Senator Schumer just a few hours later, it’s possible that my first day experience will go down as one of the most exciting and interesting first days in the history of the Zimmtern program.

Looking back it will all be worth it knowing that in such a short time I took away several valuable lessons in public relations that I will without a doubt carry with me for the rest of my career.

The First Day for a #Zimmtern

By Greg Stengel

After months of applying to countless public relations internships and traveling all over New York to make interviews, I was confident I had finally found my home as a “Zimmtern” at Zimmerman/Edelson, Inc. I could not have been more excited or relieved to know I had finally taken my first step into the real world. I anxiously waited throughout winter break for the first day to arrive, mentally preparing myself for the unknown world I was about to encounter.

Winter break passed and it was finally time to get started. As if I wasn’t nervous enough for the first day, Mother Nature decided to pound the New York area with one of the biggest blizzards in history. All weekend the only thought on my mind was if I was even going to be able to trek through the snow to make it to Great Neck for the first day. But after surviving the blizzard, the other interns and I finally made it on time to our first day as Zimmterns.

I walked into the office both extremely nervous and excited. Almost immediately after finding my desk and meeting the staff I was instructed to attend the weekly staff meeting. There I was shocked to find out that I was going with Jill, one of the account executives, to a press conference with her client New York American Water where Senator Chuck Schumer would be speaking. Within 15 minutes into my first day as a Zimmtern I was out in the field learning about the industry from a real-world perspective, which is something you simply cannot do in a classroom.

Having such an exciting first day really set the tone for the rest of the internship. On top of learning about the public relations industry on my first day, I’ve learned that as a “Zimmtern” you should expect the unexpected and come into every day with an open mind. I look forward to more exciting learning experiences as the semester continues.

Stay tuned for Greg’s follow-up post about the press conference!