Posts tagged reporters

5 Tips on Making Media Calls

By Marykate Guilfoyle

Media calls are a necessary part of any PR job; PR Professionals need to make sure the media outlets receive their press releases and advisories. Making your first calls to pitch a story can be nerve-racking but with the right guidance you will be a pro in no time. If you follow these five tips you will be well on your way to a successful media call:

1. Know What You Are Talking About.
This is the most important thing. If you are trying to pitch an event to the media, you must know all the details so you’re ready for whatever questions they may have. You should have the information in front of you, that way you are prepared for whatever questions someone may throw at you.

2. Be Confident.
It’s important to assert yourself as an expert on what you are talking about. Be clear and be confident when speaking and you will be received better. If there is ever a question you do not have the answer to, let the person know that you will point them in the right direction.

3. Be Respectful Of Time.
Reporters are busy people. Try asking if it’s a good time to talk or if they have a second to speak to you before you begin your pitch. This shows respectful, and it helps to know how quick you have to pitch your story. If they say no, ask them when would be a good time to reach them.

4. Be Concise
Give a brief but interesting overview of the event you are pitching. If the media seems to be interested they can ask more questions on specifics. Always make sure you get the time, place and what the event is answered in the pitch.

5. Practice Your Pitch
Know what you are going to say before you get on the phone. You don’t need a script, you want to sound natural, but it is important to have an idea of what you are going to say. You don’t want to stumble on the phone.