Posts tagged learning

3 Things I Learned At a Pitch the Media Event

By: Jordyn Miller 

Recently, the Public Relations Professionals of Long Island (PRPLI) held its annual Meet and Pitch the Media event at the Hilton in Melville. This evening gives public relations professionals the opportunity to not only meet local Long Island media, but to also pitch their stories in person and receive constructive feedback on the spot. As an intern, pitching in person for the first time was extremely nerve-wracking, but Meet and Pitch the Media night was an incredible learning experience. Here are three things I learned just at this one event.

  1. Have confidence in your pitch!

While I was sitting at my table anticipating giving the pitch, I was anxious. I wondered what my criticisms would be, and the fact that I was the youngest professional there did not help. However, once I decided to stand up and volunteer myself for my pitch, I decided to not let my nerves overshadow my delivery. I confidently read the pitch, made eye contact with the panel, and finished the pitch in my allotted amount of time. The panel was extremely receptive, and they only had helpful comments about the pitch. They told me what they liked and what they would tweak, but at no point did I feel like my pitch was not good enough. Confidence really does make a difference.

  1. Don’t wait for someone to introduce you—do it yourself!

After the dinner concluded, all of the professionals in the room had the opportunity to speak to the media. My coworker who attended the event with me encouraged me to introduce myself to the media professionals and follow up on my pitch. It is important to remember to try to find something unique or something you have in common to begin the conversation. This helps sway the awkwardness while also making yourself memorable in their minds. Confidence is definitely applicable in this case as well.

  1. Take advantage of these opportunities!

Throughout my time at Zimmerman/Edelson, I have had multiple opportunities to meet media and network with other professionals. All of these events have made me eager to start my career in public relations, as well as reassured me that I will have a successful future. This PRPLI Meet and Pitch the Media event just reinforced the importance of these opportunities for me, and reminded me to never stop asking to tag along to events or gain any possible experience that I can.

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The PRPLI panel at the Meet and Pitch the Media event

The Importance of Confidence in Public Relations

By: Jordyn Miller 

My second PRSSA networking dinner was a much less stressful event than the first.

My second PRSSA networking dinner was a much less stressful event than the first.

When I walked into my first ever networking dinner, I was completely overwhelmed. As any student would, I looked around at all of the professionals in the room and thought to myself “What am I doing here?” I was only a sophomore, barely knowledgeable from my one public relations class, and I could not imagine myself speaking to the professionals while all of these older and more experienced students would be sitting right beside me. Thankfully, one of my senior friends came up to me (I looked incredibly nervous) and he told me to just be confident. He said confidence is what stands out the most to anyone when you are speaking.

During the dinner, I slowly became more comfortable. I began to ask questions to the professionals sitting at my table, and the more questions I asked, the more confident I seemed. I soon realized that confidence can be created, and this is an important skill to have in any communications field. While I was still very nervous, I forced myself to speak and ask these questions to prove to the professionals I was speaking to that I am capable of confidently speaking to those I do not know.

This skill also came into play while I was interviewing for internships. Rather than timidly introducing myself to the interviewer and showing that I was nervous, I chose to confidently smile, shake the hand of the interview and introduce myself. This initial confidence will leave a wonderful impression of you on the interviewer, as they will be pleasantly surprised to see how prepared you are for the interview.

On my first day at Zimmerman/Edelson, I adopted this same concept. I walked into the office, and rather than show how overly nervous I was, I tried to introduce myself to everyone. I made myself known by speaking at the first staff meeting, participating in office conversations. I am not sure my Zimmtern experience would have been the same had I acted differently on my first day.

This confidence mentality has helped me when answering phones, sending my drafts to coworkers for the first time, meeting clients at events and just feeling like a part of the Zimmerman/Edelson team. I am confident that this will continue to benefit me throughout my public relations career.

My First Week With #ZimmEdU

By Haylee Pollack

Starting a new job or internship can be stressful. You don’t know what to expect, and you don’t know if it will be worth your time and effort. But after finishing my first week at the firm, I have already taken away so much from this position. Here are five things I learned in my first week as a #Zimmtern in the ZimmEdU program:

1) Writing a press release

Sure, we’ve written a press release or two in my PR classes, but never to this extent. During my first few days as a #Zimmtern, I wrote four press releases for real clients. I learned how to format it correctly for the company and what needed to be included in every release (never forget a quote and the boilerplate). I already see a difference in my writing style, and I can thank this internship for giving me the opportunity to write a real press release and receive immediate feedback to help me grow.

2) Answering the phone and calling the media

Not going to lie: Talking on the phone stresses me out. As a millennial, I prefer texting and emailing. However, in public relations, communication over the phone is essential. During my first week as a #Zimmtern, I learned how to answer phones, what to say, what information I needed to get from the caller, and how to then transfer the call to the correct Zimmerman/Edelson Inc. employee. I learned how to communicate with the media and how to best represent our clients. I have to admit, I still need to work on this skill, but it’s only the first week, and I am confident that the rest of the summer will give me the time and experience to do so.

3) Writing photo captions

In just the past three days I have written countless photo captions. I did this in school a little bit, but not for real clients—or even with real pictures. As a #Zimmtern, I have an opportunity to write photo captions with real people and actual information, which is an experience I wouldn’t have gotten if I did not take on this internship. Z/E employees taught me the correct way to format a photo caption, including how to write the headline and subhead and how to attribute photos.

4) The Zimmerman/Edelson Inc. clipping process

On my second day as a #Zimmtern, I was taught all about the clipping process at the firm. This included how to work the scanner, cut out articles from newspapers and file clips. My favorite part about this lesson was the woman who taught it, Lynn. She really gave us insight into how much this internship can help us in the future, and she even told us more about herself. This definitely took made me feel more at ease on my second day. Thank you Lynn for giving us this lesson.

5) Communication with others

On my first day as a #Zimmtern, I wasn’t sure how to approach other employees to ask if they needed help with anything—I didn’t know if I should email, message, etc. I found that any method is fine, since everyone in the office is so nice, friendly and willing to help you grow. I started off by helping Jill, but by day three I had helped almost everyone on the first floor with a photo caption, press release, phone call or other task. The main thing I learned from this was that I shouldn’t be shy, and that having more work to do makes the day go by faster and makes the experience much more enjoyable. Always ask people if they need help. And if nobody does… read Newsday.

If you are debating whether to pursue an internship in PR—such as one with the ZimmEd U program—I recommend you do. It will be worth your time and will only be beneficial to you in the future.