By Jillian Baker
1. The People. In any job, it is essential to surround yourself with good people in the workplace. You want your fellow colleagues to be amiable, intelligent and approachable. At #ZimmEdU, everyone fits these criteria and offers much more! Each team member wants to get to know the interns on a personal level to help him or her feel comfortable. Interns never feel worried or nervous about asking a question or two, because the team members are extremely friendly and approachable. One of the many goals of the Zimmerman/Edelson team is to see their interns succeed and take the most from their opportunities. Essentially, the firm wants each intern to leave this program with great experiences and new insights in public relations, social media, advertising, and marketing. Everyone is excited to teach and help!
2. The Work: Too many students land an internship and find themselves bogged down with “intern work,” work like filing or making spreadsheets. However, at #ZimmEdU every intern is provided with real work with a variety of clients and graduates from the program with a significant understanding of public relations and the work involved. Additionally, the work provided covers every aspect of communications—interns get a well-rounded education! They gain experience in marketing, advertising, social media, and public relations and, from there, can decide which subject they enjoy best. The team is happy to provide interns with specific responsibilities and jobs that fit their preferences, so they can truly enjoy the work they are doing each day. Overall, from one session, interns learn a great amount in all areas of the public relations field.
3. The Culture: Zimmerman/Edelson has many unique aspects that establish the company culture that makes this firm successful. The environment is extremely welcoming, the relationships are close, and the work ethic is efficient. Everyone has an open desk, which epitomizes how approachable each person is. Furthermore, the traditions play a germane role in company culture. For birthdays and other milestones, everyone gets together to enjoy the celebration. This portrays the relationships that exist within the company, which I instantly felt my first day. Everyone was so engaging and friendly that I felt comfortable discussing almost anything. I was immediately embraced with open arms and accepted as a member of the Zimmerman/Edelson team. Lastly, it is quite clear that the people here are diligent and efficient. Everyone gets their work done in a timely manner and is open about the projects they are doing. During the weekly Monday meetings, each member explains their plans for the next several days. People ask for help and offer assistance depending on their schedules in order to provide the best services for their clients. Overall, the company culture is derived from unity and efficiency- the perfect fit for an intern.
4. The Zimmtern Program: The #ZimmEdU intern program is unique in that it encourages the interns to form relationships, work outside of their comfort zone, and choose their tasks. It provides the perfect load of dependency and reliability and pushes interns to think and try new things. At the end of the session, interns give a presentation to the firm regarding what they have learned and done during their time with #ZimmEdU. It gives them the freedom to create one unique project, which can involve live streaming, blogging, and more. In addition, they are invited to go to events for the clients that the company is responsible for in order to get the full experience. Zimmerman/Edelson does a phenomenal job of recruiting students who fit the company culture, which is why I have become friends with the other interns. For instance, we get lunch, talk about work, discuss our social lives, and go to events, which creates the relationships needed to feel fully comfortable in the workplace! Overall, the #ZimmEdU program has made this experience very enjoyable and educational.
5. The Result: From writing press releases and photo captions to giving live interviews, I learned so much about the field of public relations. By my third week here, I had learned how to write on social media platforms for clients, how to write a variety of public relations documents, and the best strategies and tactics to advertise events. I’m not even halfway through the program, and I’m learning such a significant amount at the perfect pace. I am constantly being taught something compelling and new while improving my writing every day. Coming to Zimmerman/Edelson was definitely the right decision because I know how prepared I am going to be for the future and how much I enjoyed learning about the various elements in this field. Especially as a rising sophomore, I now have the experience that many students don’t receive until much later in their academic careers, and I know that I have the capability to succeed when I am truly dedicated and driven.